Technology is changing fast and your business need to keep up. The technology behind Search Engine Marketing or SEM is no exception. We explored the top trends in SEM for 2018, so your business can keep up of what’s happening now, and what’s coming next.
1. Big Data Becomes More Accessible Big data is the new competitive advantage. It is the gathering volumes of data and analyse it to know what is working best. It will give you real insights and trends for you to reap some benefits. As data collection have developed, it is now within reach of business and SEM agencies like in the Philippines. You no longer need to have a huge budget to carry out big data, as companies like Google, Facebook, and Amazon are building it into their tools for you to use. 2. Native Advertising Will Continue to Expand Native advertising is basically marketing promotions that are concealed as editorials. This kind of ads is very convincing that people take the bait. It is not hard sell that’s why people patronize it, because it looks more natural. In accordance to a latest report by Business Insider, native advertising will generate nearly three quarters of all ad revenue by 2021. By the same year, they calculate that native advertising industry will produce $21 billion dollar. Also, people hate pop up ads. It is very annoying. That’s why people use ad blocker and prefers native ads. Use this a guide to make the most out of your native advertising campaign on your SEM agency. 3. Content Marketing is Still King Ever since, content marketing is most cost effective means of developing brand awareness among individuals. If a consumer can count on a company for info, then they will most probably purchase products from the same company. Content marketing is a great way to promote your content which is a very good strategy for SEM. That’s how important content is. This 2018 is another big year for content marketing, now is the right time to utilize it for your SEM strategy. Or you could look for a SEM marketing agency who uses this kind of strategy and get the most out of you bucks. 4. Page Speed Loading Time For almost seven years, page speed is one of the key factor on how will you rank on Google search. Instead of speeding up, websites today became slower as the average size of a site goes up. Google hates that, it is determined now on ranking sites based on mobile experience. 2018 is really the year where businesses should focus on developing their website’s desktop and mobile friendly experience. If you neglect this factor, your competitor may have an edge against and they may rank higher than you on search engine result page or SERP. 5. User Experience Matters People are naturally impatient. That’s why the first 10 seconds of a page visit is very critical. User experience is a great factor when you want to increase your conversions and sales. It is not about the looks of your site but instead how it is used. The good thing is at the moment, mobile search is what Google prioritizing now in ranking analysis. Business are focusing on UX this 2018 due to the success of UX projects like UBER and Amazon’s Alexa, they have changed the way he wail a cab and ask a question, making these actions easier and convenient.
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